Nexen Tire CEO Brian Han welcomed invited journalists, Nexen Tire distributors, and dealers to an exclusive Ride and Drive.
Nexen introduced the N’FERA Sport, N’PRIZ S, and N’Blue in an on-track event held at the Illinois Autobahn Country Club.
Mr. Han emphasizes the hard work and innovation happening behind the scenes in tire development. He highlights how teams are constantly researching, advancing technology, and refining manufacturing details so that customers will experience the results in the products they drive tomorrow.
The event is framed around openness and transparency, with a call for honest feedback to help improve and push progress forward. The message underscores that the company’s mission isn’t just about tires, but also about people, relationships, and connections.
We are encouraged to relax, enjoy conversations, and connect with the team behind the products. The next day, we will have the chance to experience the tires firsthand, focusing on confidence, comfort, and control.
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