“I like to think of it in a similar vein to what used to be considered plus-size clothing, which had its own separate store 20 years ago,” Wells said. “Fast forward to today, you don’t really find as much of that — you find all brands, having a more inclusive size range. Who wants to shop separately? Everyone wants to shop together. We want people to feel included, so we use something called universal design which is essentially designing an article of clothing that caters to the most amount of people possible.”
