Gucci virtual accessories become hot item for Roblox avatars. One digital-only designer bag was resold for the equivalent of $4,100 in real-world money.

This computer-generated image shows a Gucci virtual garden on Roblox. Anyone whose avatar is traipsing around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items are part of Gucci’s time-limited collection for Roblox. (AP)