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Jordan’s legacy, other than the six rings, is making the Bulls into an iconic, New York Yankees-like brand. They led the NBA in average attendance from 2009-10 through 2017-18 before falling to second behind the Philadelphia 76ers in 2018-19. But they dropped all the way to 11th in 2019-20, the last season before the COVID-19 pandemic forced teams to play in empty stadiums or with crowd restrictions, proving there’s only so much losing basketball a fan base can take.
