Home Sports Column: ‘Zo Time’ has arrived. Could Chicago become a Bulls town again thanks to an exciting, revamped roster with Lonzo Ball pulling the strings?

Column: ‘Zo Time’ has arrived. Could Chicago become a Bulls town again thanks to an exciting, revamped roster with Lonzo Ball pulling the strings?

by staff

Jordan’s legacy, other than the six rings, is making the Bulls into an iconic, New York Yankees-like brand. They led the NBA in average attendance from 2009-10 through 2017-18 before falling to second behind the Philadelphia 76ers in 2018-19. But they dropped all the way to 11th in 2019-20, the last season before the COVID-19 pandemic forced teams to play in empty stadiums or with crowd restrictions, proving there’s only so much losing basketball a fan base can take.

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