Column: Marcus Freeman’s vow to bring Notre Dame its 12th national title may or may not come to pass. But the 35-year-old coach looks like a fit for the new era of college football.

You can’t buy the kind of publicity Notre Dame gets just for being Notre Dame, and when the football team is winning, the broadcasts can become a recruiting infomercial. Now comes Freeman to give the program a younger, hipper, more energetic and straighter-talking presence than his predecessor, while also promising to be a “relentless recruiter.”