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“I have realized very quickly just the depth of resources that the organization, just thinking about ways to bring those together, create insights across departments, make sure that we’re not using those tools in a vacuum, but kind of leveraging them together and the value of leveraging them together,” Hawkins said. “That’s been an area that I’ve been trying to start to really peel back and everyone seems really eager to try to do some of those things, it could bring great results.”