Home Business As consumers head back to restaurants, offices and vacations, clothing brands make a big bet that all-day workout wear is here to stay

As consumers head back to restaurants, offices and vacations, clothing brands make a big bet that all-day workout wear is here to stay

by staff

Chicago-based Wilson Sporting Goods, better known for sports equipment, recently introduced a sportswear line and plans to open its first stores later this year. Meanwhile, Dick’s Sporting Goods and Kohl’s announced new private-label apparel brands in March: VRST, a men’s line at Dick’s Sporting Goods, and FLX, for both men and women, at Kohl’s.

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