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The NCAA had argued that a ruling for the athletes could lead to a blurring of the line between college and professional sports, with colleges trying to lure talented athletes by offering over-the-top education benefits worth thousands of dollars. Even without the court’s ruling, however, changes seem on the way for how college athletes are compensated. The NCAA is trying to amend its rules to allow athletes to profit from their names, images and likenesses. That would allow athletes to earn money for things like sponsorship deals, online endorsement and personal appearances. For some athletes, those amounts could dwarf any education-related benefits.
