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“Had (Durham) won a gold medal in 1984, the sky would have been the limit,” said Jim Schmidt, a creative partner in the Downtown Partners advertising agency. “She would have hopped on the gravy train. No exaggeration, she would have made millions. She was a marketing trifecta: African-American, world-class athlete, woman. There would have been a shoe deal, a beverage deal, cereal … She would have been on TV commentating, maybe her own show, maybe even movies. Certainly a book. Someone like her, there would have been no end to it.”
