“In addition to the gym-crowd pivoting to working out from home, our data also show that many traditionally less-active customers have engaged more in fitness over the past few months. Some of this is because of an absence of other things to do and some is related to more people being conscious about their health and wellbeing as result of the virus,” said Neil Saunders, managing director of GlobalData Retail. “This trend has created a new wave of shoppers, many of which gravitated to specialist sports retailers for the service and authority they provide.
