Nearly 400 protest Northwestern’s hiring of athletic director Mike Polisky, march to university President Morton Schapiro’s home: ‘They made a mistake. They should change their minds.’

As Northwestern’s deputy athletic director for external affairs, he spent a decade working in branding and strategy, involved in ticket sales and service, marketing, corporate sponsorship, media and public relations, creative services, community relations, fan experience and merchandising. He developed the “Chicago’s Big Ten Team” branding, and he worked on partnerships with Under Armour and securing a deal with the Chicago Cubs for select football games to be played at Wrigley Field.