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Musicians say TikTok is a ‘launching pad’ for their careers. Lollapalooza’s lineup agrees.

staffBy staffUpdated:No Comments1 Min Read
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Tai Verdes is one of TikTok’s newest and biggest stars. The 6-foot 7-inch ex-collegiate basketball player joined TikTok, which evolved from a defunct app called Musical.ly, at the start of 2020. He gradually built up followers and view counts with short videos, 15 seconds to a minute long, and 200,000 views a video quickly turned into 20 million with his breakout song, “A-O-K.” Several songs off of his debut album, “TV,” have become mainstream hits, blasting on primetime radio, and he signed to a record label in October 2020, he said.

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