“If they go into communities and launch their own businesses and can employ people, it’s an amplifier effect,” she said. “That’s the piece that got us in, what the business enables in the lives of others. When Cara and I are going to a company picnic and someone says: ‘I’m able to send my kid to school for four years, we can pay the tuition’ or ‘I just bought my new house.’ At the end of the day, yes, the products are cool, and the legacy story is cool, but how it makes a difference in the lives of our community, our people, and the organizations we are able to support — that’s what makes it all worth it.” Or as Hughes phrases it: “What we do well, allows us to do good.”
