Meet Joe Johnson, the Chicago Cubs fan behind Obvious Shirts, a T-shirt company built on one-liners, a love of baseball and a little luck: ‘It worked. I can’t believe it.’

One day during the 2015 season, Johnson recalled coming into the CareerBuilder office and, like usual, the chatter centered on the Cubs. At one point, Johnson commented that “Jake Arrieta is good at baseball,” which his colleagues found funny given the understatement — Arrieta was in the process of producing one of the greatest seasons by a Cubs starting pitcher. By the end of 2015, Arrieta compiled a 1.77 ERA, 22 wins, a 0.865 WHIP, 229 innings pitched, a 215 ERA+ and 8.3 Wins Above Replacement (WAR) in 33 starts en route to winning the National League Cy Young Award.