Theresa Kapper, Director of Nexen Tire Marketing, presents and showcases Nexen Tire’s marketing strategy for 2024–2026, highlighting how the brand is building awareness through sports partnerships, motorsports, digital marketing, and major event activations.
Highlights include:
Sports Sponsorships: Official tire partner of the New York Rangers, Anaheim Ducks, and global partner of Manchester City. Additional sponsorships across MLB teams with LED signage and hospitality activations.
Motorsports: Collaboration with pro racer Chris Vanden Elen, showcasing Nexen’s tire durability and performance in extreme off-road conditions.
Digital Expansion: Redesigned website with dealer portal access, new YouTube advertising campaigns, and enhanced dealer support via a “Dealer Finder” page.
Public Relations: Expanded media coverage and press releases planned for 2026.
Nexen Network: Over 1,300 locations featuring branded content and customizable dealer video programming in waiting areas.
Dealer Support: New Next Level Kits providing marketing tools and product launch materials automatically to new and existing partners.
SEMA 2024: Nexen returns with a massive 30×240 ft outdoor booth featuring a rock wall, motorsport vehicles, racing simulators, and a live broadcast stage (“Nexen Live”), combining motorsports, interviews, and entertainment to maximize visibility.
The strategy reinforces Nexen’s push to combine sports, lifestyle, and innovation, thereby strengthening brand recognition and dealer partnerships worldwide.
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