Miss: Matthew McConaughey in “The New Frontier,” Salesforce. “It’s not time to escape. It’s time to engage,” McConaughey tells us, floating high above mere mortals in a magical hot air balloon symbolizing the software org focused on customer relationship management that will somehow focus our attention on what the planet needs, and maximize our awareness of the environment. I had to look up what Salesforce was, because I am dumb, and I am not Salesforce’s sales target. Still, I wonder if analytics nerds got much out of the spot, either.
