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“The way he plays, the joy in which he plays, the fun in which he plays, is just different, unique, it rubs off on a lot of people,” Boyer said. “When we were sitting around talking about this window (for the team) is about to open, what are we? How do we want people to ultimately view us. The big thing was we don’t want it to be manufactured, we don’t want us to be defined by a marketing slogan or a slogan made up by people in suits. We wanted it to be real and authentic. That was the genesis of ‘Change the Game.’
