“We designed this as an emotional EKG, the opportunity for you to come in, and this might be a little stimulating. But then we take it down a little bit, and then we bring it up again and just kind of go like that throughout the experience,” Stancik said. “We didn’t just focus on the out-of-town folks. If you’re from Chicago, we want to dazzle you with stuff you may not have known. A high percentage of our guests are from Chicagoland, so we really wanted to make sure we hit some points that resonate.”