Outcome Health, launched in 2006 while its founders, former CEO Rishi Shah and former president Shradha Agarwal, were students at Northwestern University, delivers pharmaceutical ads to patients on screens it places in doctors’ offices. The screens, free to doctors, show educational programming, and Outcome Health makes money off the ads.
Outcome Health, whose former executives await trial in $1 billion fraud case, merges with Ohio-based company
