Jason Lansing, 22, a University of Michigan senior from Chicago, sits with some of his Michigan gear for his online business selling game-worn sports gear in partnership with former college athletes on March 25, 2021, in Chicago. The Players Trunk, which stores merchandise in a suburban family garage, is growing so fast it was recently funded by a Chicago venture capital firm. (Erin Hooley / Chicago Tribune)
March Madness is big business for the NCAA but not for its athletes. A Chicago student is helping former players cash in.
