Home Sports New Illini booster group aims to give University of Illinois athletes’ name, image and likeness deals a do-gooder twist

New Illini booster group aims to give University of Illinois athletes’ name, image and likeness deals a do-gooder twist

by staff

But the group, which touts the support of former Illini greats Kendall Gill, Dana Howard and Ayo Dosunmu, also plans big money deals that could land some star players six figures, a way of keeping up with the Joneses as the business of name, image and likeness — or NIL — continues to transform college sports.

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