Home Business Lego sales have surged with children stuck at home, though CEO says success ‘not COVID-related’

Lego sales have surged with children stuck at home, though CEO says success ‘not COVID-related’

by staff

Lego, which is based in Billund, western Denmark, said it wanted to further speed up investment in digitalization. “The past year has shown the importance of having an agile, responsive business built on strong digital foundations,” Christiansen said. “I expect that 2021 will see sales increase.”

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