Home Business McDonald’s has sat out fast food’s chicken sandwich war. Will its new effort be a winner?

McDonald’s has sat out fast food’s chicken sandwich war. Will its new effort be a winner?

by staff

In recent years, American fast-food customers have embraced chicken and, in particular, so-called Southern-style chicken sandwiches. Consumers in the United States ordered 2.6 billion of the crispy, juicy sandwiches last year, according to the NPD Group, a research firm. Fried chicken sandwiches were the second-most ordered item on the DoorDash platform, just behind chicken fingers, last year.

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