Take, for example, the order-from-your-seat concept. On the surface, this is a fine idea. Each seat at Wrigley now has a scannable QR code posted at waist level of the occupant. A quick photo brings up a menu with all the usual treats: Cracker Jack, beer, hot dogs. But instead of reaching for a quick 10-spot when the vendor hits your aisle, you have to fumble with a credit card, and you can see added sales tax on your screen, too.
At Wrigley Field, online food ordering clashes with stubborn ballpark conventions and traditions. ‘Beer, click here!’ is not the same.
